This is a new app. It helps you compare prices to find the best deal. For example...whether the 6pack on sale or the 2 liter at regular price is the thriftier choice.
http://savesense.bagofholdingsllc.com/
Sadly, I don't have a smartphone so I can test this, but my sister says it works. She says it seems to save money on the overall grocery bill.
Has anyone else tried this or a similar app?