I have never used Tide. I wash in cold water only, with certain fabrics turned inside out. I also don't use the dryer to dry the cloting bone dry--I do a short fluff and hang shirts, slacks to dry on hangers. This seems to work, although, over time, there is fading due to heavy use and very frequent laundering.
Can you google online and see if you can access a Consumer Report review of detergents that claim to perserve color?