I keep my liquid dish soap in an old pump dispenser on the back of my sink. About 1/3 of it is water because I use it to wash my hands as well as clean dishes. ( If I leave it full strength, it is difficult to rinse off. And besides, it just plain saves money to dilute it, with no loss of effectiveness.)
Also at the back of my sink is a small spray bottle: I fill it almost to the top with water, then add 2 squirts of dish soap and lightly shake it to dissolve the soap. Filling it with water first keeps it from foaming up. I use it to clean off the countertops, my stove top, kitchen table, spills on the floor, etc...
My daughter-in-law liked this idea and took it one step farther. She buys a scented soap concentrate at the health food store (I think her favorite is peppermint) and uses a very little bit then fills it with water. When used it emits a nice clean smell and is non-toxic and very thrifty.
Carla