I've been slowly transitioning from store-bought to home-made for my personal and house cleaning needs. When one thing runs out (shampoo, laundry soap, etc.), I find a recipe and make it myself. I have pretty good supplies in store of most things, so it really is a slow process.
I noticed a benefit today that I hadn't expected -- it's the calming presence of the absence of labels and brands. I was sitting in the tub (don't have a shower) and looking at the glass jars of shampoo, conditioner (the vinegar rinse), and body wash that I made. No labels -- no writing (well there's some chinese writing on the old soy sauce pourer I use for my vinegar rinse, but it's faint and I don't understand it) -- no brands! I'm in a marketing-free environment in my bath tub and it's really nice.
I make a point of not displaying any company logos on my clothing (if they want to pay me to advertise for them, they can), and it's really nice to be lessening the corporate advertising in my home. I'm looking forward to the day when all of my products are hand-made and I can be almost completely free of advertising within my home.
