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November 2009 - Posts - What You Really Need To Know About Your Food
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What You Really Need To Know About Your Food

November 2009 - Posts

  • Some Lessons that I've learned on this Journey

    I got an email from a former friend of mine who came across the web site that I built, www.Food-Safety-and-You.com.  I’m not going to print the entire email here, but I thought I’d share parts of it. 

    “Hey Matt,

    "Can’t believe you got that site together!  I remember you and I talking about the idea years ago, and here you are making a HUGE web site that does exactly what you were talking about!  Awesome…  One of the things that I’m impressed with is how you tried to take off your professional hat and make it real for people [and, he had some negative comments here that I’m working on] 

    “What I think is amazing is that you have made a business here that will grow…

    “Great job, bud. 



    OK, so I’m editing out the negative and personal jokes he threw at me, but it got me thinking: Things that I have learned about building a web business...  so I thought I would share some of these with you…

    1 – There is no such thing as a “quick fix” in business: you hear a lot about how to make money easily on the web, and I’m ashamed to say that I’ve been there, done that.  I tried a lot of things and while I learned a lot, I also found I lost more money that I ever made.  When I received this opportunity, I made it a point to spend the time to get this web site done.  It was a ton of hours that I squeezed in, and my wife, bless her, agreed to let me lock myself in my office whenever I could.  I also had some great support from other family members, but this wasn’t an easy road… and it’s not over yet.

    2 – Web sites can be a good business if you do it smart: That’s a loaded statement and I know that… but it’s can be true.  In a conventional business, you must “open for business” every day (or at least your scheduled hours) to bring retail customers or clients in.  A part time contractor has to find clients or work.  A writer, even part time or freelance, has to do the writing to get paid.  The web is different.  I got really busy the last two weeks with some catering jobs and family stuff, and my web site still attracted about 60 people a day to the web site.  And it became more popular by Alexa, the internet ranking system (as of today, I’m about 1,200,000 out of the millions and millions of web sites out there – not where I want to be, but I’m getting there!).  I wrote two pages that I’m going to be putting up Thanksgiving day, but other than that, I didn’t get much work done – if this had been a “conventional” business, I wouldn’t have anything happening.

    3 –Do your homework:  I picked a topic for my business that I know a lot about, but I still found that I should do more checking and background on certain topics.  I spent a lot of time checking and making sure that I had my facts straight – in doing so, I was also able to approach things from different angles.  When you start out on any business venture, keep with your plans, but look out for other angles and info. 

    4 – Take the step!  If you need to make more money, want to start a new business, or just want to do something that you’ve always to (i.e. this web site that I talked out with Darrell years ago).  I had the opportunity to get this web site up – and I appreciate it…  but it was something that I was going to do down the road when I had the dough to start up with.


    Other developments in the web site… I’ve found a few other SBI sites to link to who have linked to my site as well – check them out if you’re on my site – one of them is a chef who’s got some great recipes, and the other one is an expert in nutritional supplements which can help you decide how to help keep yourself healthy.


    I’ll keep you up to date on how things are going… going to start working on more of the fun pages about roaches and flies soon…

    Thanks Dollar Strecher and SBI…

  • Testing SBI to see how it works...

    Hello again! 

    So, after a few more weeks, I was able to put up a few new pages, and I decided to test something out.  With Thanksgiving coming up, I decided to make a page about turkey food safety (http://www.food-safety-and-you.com/TurkeyFoodSafety.html); I wanted to see how long it would take the Google “spiders” to find the site and how fast traffic would come.

    Page went up about a week ago.  I had a chef who also has pages with SBI contact me about hooking up a link between the two pages (her link is about ¾ of the way down – and it is a pretty good recipe if you want to check it out).  I then checked traffic and the first few days I got about 4 or 5 visitors.  Then Google found the page about 3 days after I put it up.  Now I’m getting more traffic and hopefully will still be able to rank the pages.

    I did the test to see how fast SBI works – I had a friend who also makes pages and it took weeks for them to be found by Google. 

    Here’s the point – there are a lot of different programs out there and SBI is the best outside of paying someone thousands of dollars on someone professionally doing it for you.  If you’re thinking about building a web site you should check out SBI and see what can happen – it is a lot of work, but if you have the time and the passion for the topic, you just might have a lot of fun doing it.

    I considered www.Food-Safety-and-You.com a gift and I’m working my butt off to make it work – this blog has become a “praise SBI” blog that I didn’t really mean for it to become, but I can’t believe how much I’ve learned and done with this program.

    Hope everyone has a enjoyable and safe Thanksgiving. 


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