Once I got the idea of how SBI
works, I put together an
action plan divided in phases.
I finished stage 1 a few weeks ago and this week launched into phase 2.
Phase 1 goals:
Build all the pages that I originally intended
to. I had a gameplan layout (which SBI
teaches you how to do) with about 25 pages initially. What I came to realize is that each page is
it’s own “show”. While it talks about information
related to the web site, it has to stand on it’s own. It then shows you where you can go (links)
within the web page which makes your page “flow” into each other. But each page is important. My original plan was to have about 25 pages –
but as you’re building, you get new ideas, some which got turned into their own
pages and some that I had to put on the shelf until later. So, what started out as a 25 page goal turned
into about 45, but some of them were pretty easy pages.
Have traffic coming to the site and have the
search engines like my site. It took
some learning and rethinking, but I was able to find ways to get the google “spiders”
to like me. Again, SBI teaches you how
to do it, but it took some tweaking on my end.
As of right now, I’m averaging about 30 visitors a day to the site. And if you type in “history of food safety”
and other words related to my web site (“grocery store food safety” “meat
department food safety” and others) I’m in the top 8 for a number of them – not
everything, so I’m still working on it, but the google spiders like me!
So, it was time to start Phase 2. The first thing I did was go back and play
with the layout of my web site. I didn’t
like it. So I spent a few weeks playing
with ideas. If you haven’t checked out
my site recently, check it out: www.Food-Safety-and-You.com. Make sure to hit F5 on your keyboard – this
clears out your computer’s memory of the site.
You’ll see a different look with the header (the graphic above the
page), different look to the background, and a look at the navigation bar (nav
bar) on the left. I think it’s much
clearer and cleaner. The content didn’t
change, but the overall look did. Give
me your feedback!
Next step in Phase 2 was to add the “monetization”
factor. I didn’t want this web site
scream “Click on ads” like a lot do, but it’s one way that the web site makes
money. It is a business after all. Until I get some other things in place, like
my newsletter and a few other ideas, this is my plan to start making a few
extra bucks. I started placing ads on
pages – the hope is that someone who is reading my site will click on an ad; it’s
just like renting out space on your building for advertizing. The difference being that you collect a check
up front if they are putting up an ad on your building, here you are waiting
for someone to click on an ad while visiting your page. (So, if you’re checking out my site, please
feel free to click on ANY ad you see!
The other part of Phase 2 is to ad a story or contribution
area… in other words, a place for people to share their stories. I actually put this up a few weeks ago, and
had a few people submit their stories… they are posted here: http://www.food-safety-and-you.com/NightmareStories.html. And if you want to share your story (we
protect the innocent and guilty, but I would appreciate it), please click here:
http://www.food-safety-and-you.com/ShareYourStory.html. I really do appreciate it!
Anyway, continuing to work on phase 2 and I’ll be working on
phase 3 down the road.
I want to thank you all for checking out the site and giving
me feedback, either here or on the site contact us section. It’s really helps a lot!
See ya in a few weeks!
PS – If you have been thinking about SBI, you really should
check it out! If you know about
something, you could build an SBI site.