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October 2009 - Posts - What You Really Need To Know About Your Food
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What You Really Need To Know About Your Food

October 2009 - Posts

  • SBI Lesson Learned.. or learning

    So, here I am working on my web site, www.food-safety-and-you.com.  I had a challenge because my topic, food safety, really didn’t fit the plans that SBI sets up.  But, because I’m stubborn enough (and my wife says it’s a guy thing) I plugged away and worked on building the site.

    So, I finished Phase 1 and was moving into Phase 2, when I had someone visit my site who has built a number of SBI sites.  They immediately gave me what I would call open heart surgery without anesthetic.  The thing was, in my determination to do this, I tried to ignore some of the warning signs that the warning that SBI gave me.  As a result, I had built over 60 pages with many of them set up incorrectly.  While you wouldn’t be able to see it from the visitor perspective; the errors were in planning the backend of the web site (what SBI calls Site Central). 

    To fix them cost me a lot of time… and my wife sitting over my shoulder saying “How come men can never follow directions!”  (OK, if you’re married, you know what I’m saying – don’t get me wrong, I have a great relationship with her, but she does rub in her perfection every once in a while – and I can’t blame here).

    So, I’m still making changes.  But the changes that I’m making are already paying off.  Alexa is a program that ranks web sites – I went from being just under 2 million down to 1,600,000 (or close to that) within a few days.  So, I’m still working on it.

    The lesson learned?  SBI knows what it’s doing – I should have done it right the first time.  But, live and learn.



    PS : If you're thinking about building an SBI site, you want to check out thier Holloween special! 

  • Phase One of www.Food-Safety-and-You.com completed...

    Hello again! Once I got the idea of how SBI works, I put together an action plan divided in phases.  Finally, I finished stage 1 a few weeks ago and this week launched into phase 2. Phase 1 goals:

    -          Build all the pages that I originally intended to.  I had a gameplan layout (which SBI teaches you how to do) with about 25 pages initially.  What I came to realize is that each page is it’s own “show”.  While it talks about information related to the web site, it has to stand on it’s own.  It then shows you where you can go (links) within the web page which makes your page “flow” into each other.  But each page is important.  My original plan was to have about 25 pages – but as you’re building, you get new ideas, some which got turned into their own pages and some that I had to put on the shelf until later.  So, what started out as a 25 page goal turned into about 45, but some of them were pretty easy pages.

    -          Have traffic coming to the site and have the search engines like my site.  It took some learning and rethinking, but I was able to find ways to get the google “spiders” to like me.  Again, SBI teaches you how to do it, but it took some tweaking on my end.  As of right now, I’m averaging about 30 visitors a day to the site.  And if you type in “history of food safety” and other words related to my web site (“grocery store food safety” “meat department food safety” and others) I’m in the top 8 for a number of them – not everything, so I’m still working on it, but the google spiders like me!

    So, it was time to start Phase 2.  The first thing I did was go back and play with the layout of my web site.  I didn’t like it.  So I spent a few weeks playing with ideas.  If you haven’t checked out my site recently, check it out: www.Food-Safety-and-You.com.  Make sure to hit F5 on your keyboard – this clears out your computer’s memory of the site.  You’ll see a different look with the header (the graphic above the page), different look to the background, and a look at the navigation bar (nav bar) on the left.  I think it’s much clearer and cleaner.  The content didn’t change, but the overall look did.  Give me your feedback!

    Next step in Phase 2 was to add the “monetization” factor.  I didn’t want this web site scream “Click on ads” like a lot do, but it’s one way that the web site makes money.  It is a business after all.  Until I get some other things in place, like my newsletter and a few other ideas, this is my plan to start making a few extra bucks.  I started placing ads on pages – the hope is that someone who is reading my site will click on an ad; it’s just like renting out space on your building for advertizing.  The difference being that you collect a check up front if they are putting up an ad on your building, here you are waiting for someone to click on an ad while visiting your page.  (So, if you’re checking out my site, please feel free to click on ANY ad you see!  Thanks!)

    The other part of Phase 2 is to ad a story or contribution area… in other words, a place for people to share their stories.  I actually put this up a few weeks ago, and had a few people submit their stories… they are posted here: http://www.food-safety-and-you.com/NightmareStories.html.   And if you want to share your story (we protect the innocent and guilty, but I would appreciate it), please click here: http://www.food-safety-and-you.com/ShareYourStory.html.  I really do appreciate it!

    Anyway, continuing to work on phase 2 and I’ll be working on phase 3 down the road. 

    I want to thank you all for checking out the site and giving me feedback, either here or on the site contact us section.  It’s really helps a lot!

    See ya in a few weeks! 

    PS – If you have been thinking about SBI, you really should check it out!  If you know about something, you could build an SBI site. 

  • Wrapping up the month…

    To be honest, I kind of lost momentum on the web site (www.Food-Safety-and-You.com for anyone who doesn’t know)…Between my “real job” being a pretty busy wrapping up the quarter, and then my desktop computer crashing (thankfully, Carbonite came to the rescue) I lost my momentum on the web site. But I got started again this week. My web site was up for a full month! The class ended the beginning of the month, so I was going to be interested in seeing how traffic numbers ended up.  For those who don’t know, “traffic” is the amount of times people visit your web page. The more people who visit your pages, the more chances you have to become one of the top web sites, and, depending on your web site, might be more money that you make on the site. For September, I averaged 24 visits a day according to the SBI numbers; according to Google, it was more like 28 average visitors per day. Not really sure what to expect, but according to all the training we had, an average of 20 shouldn’t be expected until the third or fourth month of business. So, I guess that’s petty good. What I’m working on is refining some of the pages and starting to work on making some money on the site. My plan is to use the site to sell some creative food safety gifts through Zazzle.com and then do work with Google to put up some marketing on some of the pages. I’m also hoping to do a couple more things down the road, but we’ll see. This will be a business, after all, trying to get some money after all is said and done. I was explaining it to someone about how SBI works, and he stated that he would love to build a web site, but he just didn’t think he could. The thing about SBI… as long as you commit to doing it the way they want you to, you can create a site. It is a lot of work, but it can pay off! SBI does a lot of the marketing and training for you – you can make it as simple as you want, or as complex as you want, but you CAN make a profitable web site if you really commit to it! “OK, enough already” I’m hearing… “SBI is great”… Trust me, it’s a lot of work, but if you’re thinking of creating a second stream of income, and don’t have time to get a second job, this could be a great answer!

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