One thing that I have learned about SBI is the basics must be in place. When you build a house, you need a good plan and foundation to build a successful house; the same is the focus of SBI sites.
I wanted to race ahead and start writing pages, get a web site domain name, etc right off the bat, but these week has proven why it is so important. This week, we started using a tool that SBI has called Brainstormer. In a nutshell, this tool helps determine what topics would work best and possibly make more money for your site. SBI is about building a business versus a pretty site.
So, basically, I entered my topic that I want to do into the Brainstormer and it searches all of the popular sites and data info and lets me know how it thinks those topics will do on the web. It points out how many people are looking for that kind of info, how much info is out there, and it projects if you could make money on the topic/keyword.
So I ran three topics as our instructor asked – all three seemed to be a little bit “lower” in popularity than the “recommended” topics, but I was surprised to learn and see that my focus topic, food safety, did WORSE than the other two topics. To be honest, it frustrated me. Maybe I’m barking up the wrong tree.
But the cool thing about SBI is that I’ve got a coach, Bernie, who suggested that I run a different test in Brainstormer (one that we would usually do the next week); with that, I found more and more results for various topics dealing with food safety – which made me feel a little bit better.
My conclusion at this point – I’m still sticking to Food Safety as my main topic, but I’ll have wanted to tailor my individual content pages to some of the other keywords/topics generated by brainstormer. But I’m also keeping my thoughts wrapped around the other two topics that I tested.
I heard an analogy on the radio this week about web sites and I had to agree. “A web site is like putting your sign in a forest of thousands of trees.” And that’s very true. Last week when Bernie pointed out that ugly “poem” site, I was not impressed, but the fact that it is built with a good foundation and has people coming to that tree, it makes money regardless of the appearance of the web site.