Last Saturday (I'm writing this on the 16th), I was watching my beloved Packers play the Seahawks. As you can imagine I loved the game. Especially the final score! But, that's not what this post is about.
One of the commercials that ran repeatedly during the game was for a credit card. Visa if I remember correctly (but any card will do). A group of people were doing robotic moves in sync to music. The whole scene was very high tech. Person after person would approach and swipe their credit card in perfect time with the music. Clearly this new world was a place where things moved along efficiently.
Then came the dischordant note. Someone approached the credit card machine and (horrors!) pulled out a checkbook. The music and all the dancing characters ground to a halt. This out-of-sync cog had brought the whole machine to a halt. How dare he do that? (at least that was the message of the commercial)
I gave some thought to what I had just witnessed. The commercial was true. It is more efficient to swipe a card instead of writing a check. If there are other people in line they will have to wait a moment or two longer if you don't use a card.
But, it also occurred to me that slowing down might be a good thing. We all know the studies that show that people spend more if they use a credit card. Part of the reason they spend more is that they don't make the connection between the item they're buying and the money they're paying for it. The item has been disconnected from it's price. That's not a good thing.
If you want to control your spending, it's a good thing to think about each purchase. I got an email awhile back from someone who paid with one dollar bills so that they would have to count it out at the checkout counter. That's probably a little extreme (although very effective - think about it). But, writing out a check instead of using a credit card? That doesn't seem unreasonable at all.
Bottom line? Much as I like efficiency (it even saves us money sometimes), sometimes it can become the enemy of frugality. It's the wise person who can recognize and behave appropriately when that happens.
Keep on stretching those dollars!
Gary