Name Brand vs. Store Brand: Greek Yogurt - Name Brand vs. Store Brand: Putting them to the Test
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Name Brand vs. Store Brand: Putting them to the Test

Name Brand vs. Store Brand: Greek Yogurt

I thought it would be good to compare 'apples to apples'..or in this case, 'strawberries to strawberries', so I got the strawberry version of each of the Greek yogurts, rather than plain. The seven brands I tried in this test were Dannon Oikos, Fage, Yoplait, Kroger, Voskos, Brown Cow, and Chobani.

I tried so many different kinds, and each had a little different taste. Overall, I liked the Dannon Oikos the best. My least favorite was Brown Cow. Here was the ranking, based on taste. I took a picture, and listed them. And...just so you know, this little guy liked all of them the same. He ate the equivalent of 3 yogurts for this taste test.


  1. Dannon Oikos (The best! Great consistency, and the best combo of flavor and sweetness)
  2. Fage (good consistency, good flavor, but a little more expensive than the others)
  3. Yoplait (very sweet, didn't have enough strawberry flavor)
  4. Tie: Voskos, Chobani, Store Brand (all tasted about the same in terms of sweetness and flavor! Not very sweet, and didn't have enough flavor.)
  5. Brown Cow (Tasted bitter, and had no flavor)

Cost wise, they are all about the same, except for the Kroger brand. It is about 20-30% cheaper per ounce: Unfortunately, I lost the receipt that says the exact numbers. But, the Kroger brand is is about 0.80 cents, and the others range from $1.00 to $1.50. Sometimes, you can get certain brands on sale, but I've never seen them go lower than 88 cents. In general, I think greek yogurt is a little too expensive for regular consumption in our house. 

One thing I did this time, which I wish I would have done sooner, is look at the nutritional content. Fage is the only one with any fat (still, only 2.5 grams though). All of them pretty much had the same amount of sugar, between 10 and 19 grams. I was surprised that the bitter-tasting brown cow had 19 grams of sugar. I thought it would have a lot less than that. And, in terms of calories, Fage and Chobani both had the most at 140 calories. The least was Yoplait, which was 100 calories.So, health wise, they were all comparable. But, Fage is a little worse for you than the others. Yoplait and Dannon were pretty much the best.

Overall, I'd say buy Dannon! I thought the taste difference was enough to warrant an extra 20 cents. If you do buy a lot of Greek yogurt, however, it might be better to go with the store brand- it will save you quite a bit of money in the long run. 

Or, try making your own! If you just make homemade yogurt and strain it using   some cheesecloth, you can get yogurt that is the right consistency. I haven't done a cost analysis, but it should be quite a bit cheaper than buying Greek yogurt! And, if you add some strawberry jam, it should taste just as good as the store-bought brands.






Thomasina said:

An interesting taste comparison.  How many of the tested yogurts had artificial sweetners (and what brand name/chemical name)?  

FWIW:  I find the Yopliat Greek Yogurt to have a super sweet start with a lingering nasty bitter aftertaste from the artificial sweetner (acesulfame potassium) used in it.  Of course, the way people experience the various artificial sweetners varies sometimes dramatically from person to person so you have to take that into account.  :)     I'm a aspertame girl myself (it's the least offensive of the artificial sweetners for me).    

I'm not familiar with Brown Cow yogurt - could it have had an artificial sweetner in it that gave you the bitter taste?

September 28, 2012 6:13 PM

Spendwise Mom said:

Brown cow yogurt is an organic yogurt.  The containers are all thrown away and we didn't look to see which ingredients were in them.  I personally just buy Nancy's Organic Plain yogurt.  But, I had another family member do the actual test since my husband doesn't like

Greek yogurt.  There are three of us that do the Spendwise Moms website and it was one of the other moms who did this test because they like Greek yogurt.  

September 30, 2012 9:31 PM

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About Spendwise Mom

I enjoy finding ways to save money we can life comfortably on one income. We have 5 kids. I enjoy reading, cooking and spending time with my family. I have a BS degree in Elementary Education and do freelance writing from time to time.

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