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Name Brand vs. Store Brand: Vanilla Ice Cream - Name Brand vs. Store Brand: Putting them to the Test
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Name Brand vs. Store Brand: Putting them to the Test

Name Brand vs. Store Brand: Vanilla Ice Cream

Price Analysis
Brand
Price
Size (L)
Cost/L
Edys
$3.88
1.41
$2.75
Blue Bunny
$3.78
1.65
$2.29
Great Value
$2.67
1.65
$1.62
First Impressions
Most of the impressions were based on packaging. The Great Value cardboard packaging is somewhat messy to deal with. The Blue Bunny was by far the best packaged—the lid snapped tightly onto the top, and the container was sturdy. The Edy’s container didn’t seal nearly as convincingly.
Taste Results
These were debated based on the two opinions used for this analysis.
Rating
Taster #1
Taster #2
1st
Great Value
Blue Bunny
2nd
Blue Bunny
Edys
3rd
Edys
Great Value
Taster #1 liked Great Value best because it felt like the flavor lasted longer in your mouth. Taster #2 liked Blue Bunny best because it was the sweetest, and Great Value was not nearly sweet enough. Edys had good texture, but its flavor was not as good as Blue Bunny.
Melting Test
Great Value melted far more quickly than the other two (shown in the middle). The second most “melty” ice cream was Blue Bunny, and Edys held its frozen form the best. In the picture below, the Edys on the right looks second-most melty, but that’s because the melted Great Value ice cream had run into it.

 

Comments

 

haverwench said:

We discovered Blue Bunny when it went on sale for $2 a carton, and now it's the only brand we'll buy. (Though only when it's on sale, of course--around here the regular price is over $4!) It has a great creamy mouthfeel, and even their chocolate chips seem to melt better in your mouth. And yes, the packaging is better by far than any other brand's--especially because the plastic carton is recyclable.

November 8, 2011 3:20 PM

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I enjoy finding ways to save money we can life comfortably on one income. We have 5 kids. I enjoy reading, cooking and spending time with my family. I have a BS degree in Elementary Education and do freelance writing from time to time.

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