Name Brand vs. Store Brand - Chocolate Chips - Name Brand vs. Store Brand: Putting them to the Test
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Name Brand vs. Store Brand: Putting them to the Test

Name Brand vs. Store Brand - Chocolate Chips


Kroger - 2.22

Albertson's - 2.49

Nestle's - 2.48  (price at Walmart)

Ghirardelli - 3.38    (price at Walmart)

Great Value - I looked at Walmart and couldn't find any store brand chocolate chips.  I wonder if they carry them any more?  Our store didn't even have a place for them by the chocolate chips.

I didn't pay these prices for my chocolate chips.  I got them on sale at Christmas time and for some I used coupons and doubled them.  My Nestle's and Ghirardelli chips ranged from 80 cents to $1.50.  I am noticing that Albertson's store brand always seems to cost more than the store brand at Kroger or Walmart.

 Results:  People either liked A&D (Albertson's and Nestle's) or B&C. (Kroger & Ghirardelli) and it was about even.

Kroger chips were sweeter and darker than the others.  Ghirardelli tasted good too.  Albertson's and Nestle weren't as sweet, but both tasted similar.  The after taste was stronger on the Albertson's brand, and I didn't like them personally.  A few others didn't like the Albertson's chips at all.  So, it all comes down to your taste preferences. How sweet do you like your chips?  I don't think it is worth the money to spend more on name brand chocolate chips.  I never thought I would say that, after being an avid Nestle Chocolate chip fan for years.  But, if you can get the name brand for less than the store brand, I would do that.   Chocolate chips go on sale during the holiday season and I would buy enough for the year at that time when prices are rock bottom.  You can also find coupons to make them even less.  

Another alternative would be to get good quality chocolate when it is deeply discounted after holiday sales and chop up the chocolate and use the pieces in cookies, etc.  



Cheryl said:

I love that you are doing this for us. Thank you so much!

May 27, 2011 7:18 AM

Anne Cross said:

I love these posts, too! And the photo is great. I bet it wasn't hard to get taste-testers for this assignment. :)

That's great advice about non-name brand chocolate chips!

May 27, 2011 2:10 PM

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About Spendwise Mom

I enjoy finding ways to save money we can life comfortably on one income. We have 5 kids. I enjoy reading, cooking and spending time with my family. I have a BS degree in Elementary Education and do freelance writing from time to time.

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