Name Brand vs. Store Brand - Nutrigrain Bars - Name Brand vs. Store Brand: Putting them to the Test
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Name Brand vs. Store Brand: Putting them to the Test

Name Brand vs. Store Brand - Nutrigrain Bars

 Today I tested 4 different brands to see if there was much difference in price, taste, etc.  The four brands I tried were:  Great Value from Walmart, Kroger from Smith's, Nutrigrain bars which are the name brand, and Albertson's brand from Albertson's.  I have pictures of all of them here.  I was surprised to see that Kroger and Albertson's had the same exact packaging for the individual bars, although the outside packaging was different.  The prices were:

Great Value $2.00, Kroger $2.20, Nutrigrain $2.69, and Albertson's $2.79

Most of them looked the same.  Comments from people who tasted them were as follows:  I like the Albertson's brand least of all; The Great Value brand was drier; the jam in the Nutrigrain bar was sweeter than the rest.

I personally think that if you can get the Nutrigrain bar for as much or less than the store brands, buy it because it did taste better overall.  But, if it costs a lot more, it isn't worth it.  They wre all very similar.   

Do you have a product you would like me to compare?  Would you like to compare something yourself and send me the results so I can post them on this blog?  If so, e-mail me at mom@spendwise.org.




Gary said:

Spendwise Mom,

Welcome to the community of Dollar Stretcher bloggers! I'm anxious to see what your tests reveal.

I was surprised to see that the Albertson's house brand was the most expensive of the bunch. It might not seem like much (79 cents), but the most expensive costs nearly 40% more than the cheapest. If you can reduce your grocery bill by even a fraction of that it's worthwhile!

May 17, 2011 7:24 AM

Anne Cross said:

Thanks for doing this -- I think about doing it sometimes, but it seems like a *lot* of work to go to the stores, buy the stuff. Ugh!

I'm curious about the weight/unit size of each package, and also the ingredients. Were there differences there?

I've heard of Kroger's but not Albertson's -- what region are these stores?

May 17, 2011 6:46 PM

musicmom said:

According to their website, they have stores in Arizona, Arkansas, California, Colorado, Florida, Idaho, Lousiana, Montana, and a few other states. They didn't say if they were affiliated with any other large chains. In Colorado, they are comparable to a Safeway or a King Soopers. Not a discount grocer, but a chain grocer. They do have some decent loss leaders and some of them double coupons, but they are not a warehouse or deeply discounted grocer, IMO.

May 17, 2011 11:24 PM

Cheryl said:

Texas is one of the few other stores that has Albertson's stores. There are three within the distance I'm willing to drive. Only one of them has good produce and a clean store on a consistent basis.  The one I do shop at I really like, but it doesn't surprise me to hear Albertson's are higher. They tend to run very pricy and I usually just get their loss leaders.

Thanks for doing this work for us, Spendwise Mom :)

May 19, 2011 5:06 AM

Spendwise Mom said:

I don't have the packages any more to check the actual weight of each, but the bars looked very similar in size and I think they all had the same number of bars in each package.  This is a great comment.  Next time I will look at the weight not the size.  Thanks for your comment!

May 19, 2011 8:01 PM

rondavue66 said:

I always buy the Kroger brand blueberry bars. I don't like the taste of the Nutrigrain bars anymore. It seems like everything else, it's what your used to. I've tried other store brands, Ingle's and Publix and they aren't as good as the Kroger brand bars..

May 25, 2011 12:15 PM

Spendwise Mom said:

Thanks for sharing your opinion.  We don't have Publix or Ingle's in our area so it is helpful to have input from people from other areas.

May 30, 2011 11:48 PM

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About Spendwise Mom

I enjoy finding ways to save money we can life comfortably on one income. We have 5 kids. I enjoy reading, cooking and spending time with my family. I have a BS degree in Elementary Education and do freelance writing from time to time.

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