by Ed from Brilliance.com
Let’s face it, the words “frugal” and “jewelry” aren’t really best buds. You’ll rarely see them rub elbows or move within the same circles. You might even want to consider the first sentence oxymoronic.
There are, however, instances where the twain does meet. While the chances of seeing a parsimonious person sporting a gold bracelet are as big as winning the lottery, one can’t exactly frown on an engagement ring. After all, if you’re going to propose without a ring, you might as well invite your soon-to-be fiancée to go to Vegas, get blindly drunk, and have one of those Elvis-themed shotgun weddings.
Frugality doesn’t entail being cheap or miserly. In fact, it is quite the opposite. A frugal person is a wise spender; he is not afraid to shell out a considerable amount at times, as long as he knows he’s getting a good bargain. A frugal man knows that the happiness of his woman is priceless; it can never be matched materially, and instead of reaching up towards the stars, he must go in the opposite direction and offer his love with just a simple gift but in the sincerest possible manner.
This means that an engagement ring doesn’t need to have a really large rock on it. It doesn’t even have to be expensive, contrary to what convention dictates. It does, however, need to look beautiful or exactly how she has imagined it. It also has to be worth the amount you’ve paid for or even more, but good deals like this can be pretty difficult to come by.
One of the best ways to chance upon deals such as these would be to go online. Most online jewelers already have their prices on their site. All you need to do is just browse through their items and find the one which suits your fancy. Open the site of each retailer on a separate tab on your browser and then compare prices. You can carefully evaluate each product at your own pace without having to worry about being cajoled into purchasing a particular item. You won’t even have to leave the comfort of your own home, which automatically saves you the expense of having to visit several jewelers.
If you are thinking, “But what about the quality of the metal or jewels? Won’t they vary from one jeweler to another?” This is actually another situation where online shopping is more advantageous. Most loose diamonds sold online are already certified, which means that every gem comes with a certificate containing information which indicates its true value as evaluated by a reputable gemological laboratory. Gold and other precious metals are also stamped with numbers and letters indicating its purity. These certificates and markings are measures to ensure consumers of what they are getting, regardless of where they purchase it.
Some unscrupulous jewelry stores like to pull a scheme on unfortunate customers called “bait and switch” where they “bait” you by advertising a particular item at a greatly discounted price, only to tell you that it has already been sold once you are already in the store. The representative will then pressure you into buying a similar but much more expensive item. This is something that can’t be done online as most retailers will advertise only what is in stock. If you don’t see what you want on their site, you can simply look for it on another retailer’s site or on Google.
Now if the prospect of choosing jewelry on your own sounds a bit unnerving, why not ask for assistance? If you want their opinion about a certain item, you can talk over the phone, initiate a live chat session, or correspond through email. All for free.
Bottom line is that you have limited options when shopping at a local jewelry store, as opposed to a virtual smorgasboard of choices online. Let’s face it, the future of shopping is online and there is a good reason why it is booming. More vendors online means more businesses competing in terms of product quality, service and price and this holds true not only for the jewelry industry but for almost any product as well, leaving the consumers as the sole victor.
For more help in selecting engagement rings, contact Brilliance.com where you'll have a number of expert gemologists at your beck and call, just as you would in a regular jewelry store.